Social media influencers can make big money on platforms such as Instagram, TikTok and YouTube. But in the end, it all depends on your popularity.
The best thing about Facebook-owned social media platform – Instagram is that it is just like a microblog in itself that comes with an excellent visual component which brings in high engagement. More or less than what you can expect for!
To make some quick cash by sponsoring posts on Instagram and make $100k a year, you need a minimum of 5,000 Instagram followers and over 300 sponsored posts a year.
An influencer having over a 900k-1M followers can reportedly make more than $200,000 per post from big brands.
It’s easy to make money on Instagram, just switch your account to a professional account and select business.
Depending on your Instagram content, your followers, and your level of commitment, you can make money on Instagram in the following ways:
- Getting sponsored by a brand that want to get in front of your audience.
- Doing affiliate marketing and making a commission by selling other brands’ products.
- By selling a physical or digital product (merchandise or any other products), or offering a paid service.
As of 2021, TikTok has been downloaded over 2 billion times. As the platform is growing, it is evolving and capturing the interest of both brands and celebrities.
To make $100k on TikTok, you need a minimum of 10,000 TikTok fans and over 250 million views a year.
TikTok Creator Fund makes it more easier for the creators to generate quick cash. To be eligible, creators need to be based in either the U.S., U.K., France, Germany, Spain or Italy, and be at least 18 years old, and have at least 100k fans and a least 100k video views in the last 30 days. The account also have to be aligned with TikTok’s community guidelines and the terms of service.
According to Influencer Marketing Hub, companies have been known to pay $200 to $20,000 per branded video promoted by the influencers.
Some of the legit ways influencers can earn money on TikTok include:
- Promoting brands in your videos
- Using your TikTok videos to promote items you’re selling somewhere
- Getting sponsors for your page
YouTube is considered as the 2nd largest search engine next to Google. Moreover, people upload more than 100 hours of video per minute on this big platform. YouTube is one of the best ways to communicate to a wide audience, whether you’re a knowledgeable videos creator or a vlogger.
In order to make money on YouTube, you need to be first enrolled in YouTube’s Partner Programme (YPP), which allows you to make money through serving ads on your videos. In order to join YPP, an influencer will need at least 1,000 subscribers, and should have accumulated more than 4,000 hours ‘watch-time’ in the last 12 months and have a linked AdSense account, according to YouTube.
Additionally, you can earn money by promoting brands or selling your own set of products or services. Affiliate marketing has also been considered as one of the effective ways for earning money through YouTube.
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