The Volkswagen will roll out new logo at the IAA Frankfurt International Show in September. Know more here-
The Volkswagen had already launched the VW ID 3 electric hatchback at the Frankfurt Motor Show. Along with that, Volkswagen has also planned to showcase its new logo. Moreover, the ID.3 will usher into the new era of the manufacturer after the success of the Beetle and the Golf.
Volkswagen’s New Logo
Now, Volkswagen is trying to be focused towards the upcoming new technologies, design and definitely the logo. Volkswagen also wants to establish a 360-degree customer experience throughout the world and across the channels. Says Carblog.
We can expect the new logo to be bright and shiny just as the Volkswagen cars looks like. Moreover, it will be modern, simpler and elegant. The logo will be reduced to its essential elements and will be presented in a new 2D design. We expect it to be more flexible and recognizable in digital media.
What does the Volkswagen’s New Design Reflects?
“The new design reflects a type of mobility that can be formed as a natural part of people’s lives. However, Volkswagen has always been a key element in these efforts. In the new age of mobility, the motto is ‘digital first’, without any filters.” says, Volkswagen’s Chief Designer; Klaus Bischoff.
What’s more to come?
The Volkswagen will have a female voice in future and for the first time it will have a sound logo which will be replaced by the brand claim
What does Jürgen Stackmann has to say about the new design?
Jürgen Stackmann is the Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales(Volkswagen) said-
“Volkswagen has taken and implemented bold decisions in almost all areas of its activities. Moreover, the comprehensive re-branding is the logical consequence of our brand’s strategic reorientation,”.
“I am very proud of what we have achieved out of our work: ‘ The New Volkswagen‘ has a presentation that is truly fresh, powerful, positive and attractive.”
And with the new brand design, “New Volkswagen” would become visible and perceptible in the design of the vehicles, also in customer contacts and in the corporate presentation as a whole. However, the objective is to create a new 360° customer experience that is truly modern and fascinating throughout the world and also across all the channels.
When and Where will be the Volkswagen’s New Logo showcased at?
The redesigned logo will be shown in public at the Frankfurt Motor Show in September.
We expect more new technologies from Volkswagen this year. Subscribe to RichEndTech now and stay tuned for the latest information.